fwip Dessert Photography
Art direction & Shoot Production
The brief: Shoot a collection of inspirational dessert images to show the delicious ways you can serve fwip Gelato, Vegan Sorbets and Frozen Yoghurt. The desserts must be mouth-watering but achievable with limited time and effort.
The solution: Using insights from the marketing team we curated a collection of recipes that would be relevant to all of our target customers across cafe & restaurants, leisure & entertainment, hospitality and retail. The desserts were simple to create and put fwip products at the heart of the recipe.
The idea behind the art direction was the capture the feeling of an environment be it a bowling alley, restaurant or funky cat cafe without being to specific. The colours and patterns were chosen to create a modern retro feel inspired by the design of the Portobello Ice Cream machine.
Photography designed to make your mouth water!
Previous photography for the brand had been created using fake product that looked like dull and unappetising. The intention for the new photography was to only use real product, we wanted the images to look like you could eat them straight from the page. Perfectly imperfect, we captured the soft melting ripples, drips, drops, crumbs and all!
