Babylon YouTube Health Series
Art direction & storyboarding
The brief: To create a collection of informational health videos featuring Babylons resident expert Dr Claudia.
Based on thorough research and backed by search data, the aim of the series was to create engaging and informative health content covering a range of highly searched health topics.
The solution was to create a fresh, contemporary series of videos using a mix of live action and animated illustration to explain each topic. Illustration helped bring to life medical content in a way that felt warm, engaging, informative and relatable. Medical information that was jargon free, delivered with personality, just like a friendly conversation.
How to perform an at home testicle exam
How to perform a breast exam in 60 seconds
Driving subscribers
A total of 12 medical videos were created to run across Babylon’s YouTube channel. The content was also edited and repurposed to run across Facebook and Instagram.
YouTube views ranged from 4.4k to 761k and as part of a wider push to drive YouTube engagement, the campaign helped drive subscribers from under 3k followers to over 10k followers.
How to prepare and perform an at home blood test
Do I have food poisoning?