The Body Shop Brand Typography

Created as part of a new creative direction for The Body Shop brand, the idea was to create an authentic, real and honest typeface that captured the personality of the brand. 

The typeface was hand crafted using ink and brush to give it a human feel. Created initially in English with a full character set the typeface was expanded to cover multiple languages and including Latin, Greek and Cyrillic characters.

A digital version of the typeface was created and used globally across advertising, packaging and in-store POS.