The Body Shop
Face mask campaign
Art direction & Design
The brief: Create an engaging campaign to promote the ‘recipes of nature’ face masks range, focusing on the Charcoal mask as hero.
The solution: The charcoal face mask was the hero of the range and unlike industry competitors was highly natural, full of chunky ingredients and you could actually feel it working. The campaign idea was simple, ‘Get your face in the good stuff’, the product felt so good on your skin you just wanted get your face stuck in.
Social Campaign
The campaign launched in-stores globally and was supported by a social UGC campaign called ‘#dare to mask’ which challenged customers to mask in the most exciting places and unusual ways and share them online for a chance to win some free products.
Social Videos
A series of short videos with the face masks being applied in humorous and unusual ways. The idea was to encourage customers to get involved and share their own videos and photos.
