Babylon Healthcheck
Social Campaign
Art direction & Design
The brief: To create a paid social campaign to promote the Healthcheck feature of the Babylon app. Healthcheck helps you to get a picture of your current health, by answering a series of questions about your lifestyle and family history it creates a data health report and gives you practical insights to stay healthy.
The insight from previous ad campaigns was that viewers engaged most with ads that asked intriguing questions, engaging the viewer leading them to want to learn more. With this insight in mind the solution was to create a campaign based on common health questions that Healthcheck was perfect at providing answers to.
The campaign used the idea of ‘mini science experiments’ to illustrate these common health questions. We created bright, bold and quirky visuals designed to stand out amongst a news feed.
A suite of social assets were produced, from static images to animated videos which explained more about the product.
