Babylon Patient Testimonial Series

Art direction

The brief: To create a collection of story telling videos which captured the positive experiences from a variety of Babylon patients. The videos would be used across Babylon’s website and social channels as well as for paid advertising.

The previous testimonial videos were out-dated with an overly cold and medical feel.

The aim of the new creative direction was to bring to life the patients stories in a way that felt honest and relatable, as well as being vibrant and contemporary. A pop of brand colour, fresh nature and a casual interview style aligned the videos with the new brand direction.