The Body Shop Haircare Campaign

Art direction & Design

Brief: Create a launch campaign for a new range of shampoos and conditioners.

The world of haircare is huge with everything from salon brands to everyday wash and go products. The majority of brands produce targeted products aimed at specific hair concerns. The Body Shop haircare range was all about the ingredients and the benefits which they provide.

Solution: The idea was 'My Hair Don't care. The campaign aimed at shaking things up by rebelling against industry norms.  We wanted customers to embrace their hair in all it's glory, scrunched up, messy and wild, bunches, braids and beehives, just do you, it’s your hair after all. 

Social content

The campaign for haircare was supported with a series of social videos that brought to life the campaign proposition of hair care your way.

A short film was produced for each flavour showcasing the sensorial connection with the product. We heroed raw ingredients and amazing textures and captured some great hair.