Babylon Explainer Video
Art direction, Storyboarding & Design
The brief: To create a short video which explained the service and product offered by Babylon. The video needed to be flexible to allow for localisation and to be cut down if necessary.
The solution was to create an engaging video that explained the offering with bags full of brand personality and avoided the usual medical cliches and cold clinical feel.
Flexible and ownable
A very limited marketing budget meant that the video needed to be created from stock imagery. The solution was to use a fusion of illustration and photography, this allowed us to transform the imagery into ownable brand assets that could be animated in-house.
The explainer video was used across Babylon’s website and social channels. It was also localised for the UK market with alternative voice over and alternative product specifics.