fwip Portobello Film

Concept & Art direction

The brief: Create a short film to introduce the Portobello Ice Cream machine and how it works.

The film will mainly be used at trade shows on a large format digital screen but should also work across the brand if required. The aim, to catch customers attention, draw them to the event stand and show how the machine works in a very simple but engaging way.

The solution: The aim was to move away from previously created 3D content and create a film that brought to life the Portobello machine in a very real way. The film used a fun, fast pace to show the machine, the product range and some inspirational desserts.

Inspired by the motion of the Ice cream as it swirled from the machine we used innovate camera techniques made possible with a computer controlled robotic rig. This gave the viewer a truly unique perspective as the motion flowed all the way from pod to pot.